Your company
Success Story Client name
One or two sentences on the outcome, with the headline number in it.
WEL-1 gradient display
Report cover. Giant gradient words, subject block bottom-right.
Your company
Headline that states the promise. A supporting line that says who it is for and what changes.
Point one Point two Point three
WEL-2 full-bleed image
Photo cover, everything centred. Pair with tone: dark.
Your company · Since 2019
The thing we rebuilt. Client name
The situation in one sentence: what was broken before we arrived.
15 campaigns 6 markets 11 months
WEL-3 split panel
Tinted text panel beside a full-height image, with pill labels.
Your company
City · Since 2019
We build the growth engine and the product it runs on. Positioning line one Positioning line two Positioning line three
COV-1 pitch standard
Pitch-deck title slide: kicker, big heading, bulleted positioning.
A short kicker
A centred statement of what this deck is. One supporting sentence underneath.
COV-2 centred
Same as COV-1 but centred. Quieter, good for internal decks.
Your company
Case study
Title beside the work.
COV-3 with media
Title beside an inset image rather than a full bleed.
index
Contents
03 Introduction 05 The client 07 The challenges 09 The solutions 12 The results 15 Working together
IDX-1 one column
Table of contents with a watermark word behind it.
contents
Contents
03 Introduction 05 The client 07 Challenges 09 Approach 11 Implementation 13 Results 15 Testimonials 17 Sources
IDX-2 two column
For longer documents: ten or more entries.
02
Chapter two
The section title One sentence framing what the next few slides cover.
SEC-1 numbered break
Chapter divider with an oversized numeral. Use tone: dark or accent.
Next up
A centred chapter title
SEC-2 centred
Divider with no numeral: a quieter reset between chapters.
A short paragraph of context in the narrow left column, two or three sentences at most.
The premise we started from:
The single sentence you want them to remember.
STMT-1 gradient
Narrow context column + one large gradient statement.
Who is speaking and why their view matters, in one short paragraph.
Why did you choose us?
“The quote, kept to two or three lines so it stays at display size.” Role, Company
The Solutions
STMT-2 quoted on accent
Client quote on a full accent ground, with a bleeding chapter word.
Context for the finding below, in two or three sentences.
The finding, stated plainly. The Results
STMT-3 with chapter word
Opens a chapter and states its finding at the same time.
A short kicker
Three things, as cards 01
First point A sentence or two of supporting detail.
02
Second point A sentence or two of supporting detail.
03
Third point A sentence or two of supporting detail.
LST-1 cards, 3-up
The default. One card can be filled with the accent.
A narrow intro paragraph setting up the list: why these, and why now.
First challenge Two sentences describing it and what it cost them.
Second challenge Two sentences describing it and what it cost them.
Third challenge Two sentences describing it and what it cost them.
The Challenges
An optional accent-coloured aside, bottom right.
LST-2 two-tone sectionized
Editorial list: rules fill further across the row, chapter word below.
A short kicker
Four things, ruled off Discovery
Scope it One short supporting sentence.
Design
Shape it One short supporting sentence.
Build
Ship it One short supporting sentence.
Iterate
Measure it One short supporting sentence.
LST-3 plain columns, 4-up
No card chrome, hairline rules instead. Good for dense slides.
Capabilities
What we put in place
First capability What it is and what it changed.
Second capability What it is and what it changed.
Third capability What it is and what it changed.
LST-4 icon blocks
Icon tile, accent heading, body. Three or four across.
Across the funnel
Four capabilities, one system
LST-5 icons around a visual
Four items split either side of a product shot.
A narrow line of context introducing the categories below.
First category Second category Third category Fourth category A right-margin paragraph explaining what the list means and what you did about it.
LST-6 oversized phrases
Categories as huge tinted phrases stepped right. High impact.
Priorities
Ordered, with the number beside it 01 First item An optional sub-line. Value 02 Second item Value 03 Third item Value 04 Fourth item Value
LST-7 ranked with values
Numbered rows with a right-aligned value. Rankings, pricing, priorities.
01 First section A short descriptor. 02 Second section A short descriptor. 03 Third section A short descriptor. 04 Fourth section A short descriptor.
LST-8 agenda
What we will cover. Large numerals, generous leading.
A short kicker
A heading with bullets under it An optional lead paragraph between the heading and the list.
First bullet, kept to one line where possible. Second bullet, kept to one line where possible. Third bullet, kept to one line where possible.
LST-9 heading + bullets
The plainest option: heading, optional prose, accent-dot bullets.
The client
Client name One or two sentences introducing them.
First point A supporting sentence. Second point A supporting sentence. Third point A supporting sentence.
IMG-1 bleed right
Image to the slide edge, ruled list beside it. The workhorse.
Channel mix
Where the work went 01 First channel What it carried. 02 Second channel What it carried. 03 Third channel What it carried.
IMG-2 numbered, image left
Same as IMG-1 with numbers and the image on the other side.
What changed
One idea, one image First supporting point. Second supporting point. Third supporting point.
IMG-3 text + inset image
Explain one thing, with the image inset rather than bled.
A short kicker
Text beside a full-height image A sentence or two of supporting copy.
IMG-4 bleed image
Image runs full height off one edge. More dramatic than IMG-3.
A short kicker
A line of text over the image An optional supporting caption underneath.
IMG-5 full bleed + overlay
Whole slide is the image, text over a scrim.
Selected work
A grid of work
IMG-6 image grid
Two to six images in a grid. Portfolio and screenshot slides.
Case study
Client name
The one-line version of what happened. Two or three sentences of detail on the engagement.
0.0x First metric
-00% Second metric
Capability one Capability two Capability three
IMG-7 work + metrics
The work on one side, the numbers and tags on the other.
The results
The numbers that moved 0.0x
First metric
A qualifier.
DAT-1 cards
Up to four big numbers as cards, one filled.
At a glance
The numbers, unadorned 0.0x
First metric
A qualifier.
00%
Second metric
A qualifier.
00
Third metric
A qualifier.
DAT-2 bare
Same numbers with no cards, hairlines only. Quieter.
Comparison
Before and after
DAT-3 horizontal bars
CSS bars, no chart library. Best for two to six comparisons.
Over time
Growth by quarter
DAT-4 vertical columns
Same data as DAT-3 drawn as columns. Better for time series.
Capability Them Us First row Their answer Our answer Second row Their answer Our answer Third row Their answer Our answer Fourth row Their answer Our answer
DAT-5 hairline
No zebra striping. Highlight the column that is your argument.
The shift
Before and after, side by side Today
How it works now
First problem
Second problem
Third problem With us
How it could work
First answer
Second answer
Third answer
DAT-6 two panels
Before/after as two panels. The featured side is your argument.
The funnel
Where the volume goes 0.0M First stage
A qualifier. 000 Fourth stage
A qualifier.
DAT-7 tapering stages
Stages that narrow to imply drop-off. Three to five stages.
The plan
How the engagement runs Week 1 Discovery What happens in this phase.
Week 2-4 Build What happens in this phase.
Month 2 Scale What happens in this phase.
Ongoing Compound What happens in this phase.
DAT-8 phases on a rail
Roadmaps and engagement plans. Reads as commitment.
Process
How we work 1 Scope What happens at this step.
2 Design What happens at this step.
3 Build What happens at this step.
4 Measure What happens at this step.
DAT-9 horizontal
Three to five steps on a connecting rail.
Process
How we work 1 Scope A longer description of what happens at this step.
2 Design A longer description of what happens at this step.
3 Build A longer description of what happens at this step.
DAT-10 stacked
Same steps stacked, with room for more copy per step.
Investment
Your price, line by line Item Detail Amount Base price 1,840 sq ft × ₹9,850 ₹1,81,24,000 Floor rise Floor 18 ₹2,76,000 Car park 2 covered ₹6,00,000 Loyalty discount Approved by Aarav − ₹5,00,000 Total Before GST and stamp duty ₹1,85,00,000
DAT-11 live quote
Pulls quote lines and totals from ZetSales. Updates when the quote changes.
In their words
“
The quote, kept to two or three lines so it stays at display size. NO Name or role Company
PRF-1 full slide
One quote given the whole slide. Pair with tone: accent or dark.
Testimonials
What clients say “ A shorter quote that fits a card.
N Name Company
“ A shorter quote that fits a card.
N Name Company
“ A shorter quote that fits a card.
N Name Company
PRF-2 three up
Two or three testimonials side by side, equal height.
Clients
Who we build for Godrej
Lodha
Tata Housing
Prestige
HDFC
Kotak
Client seven
Client eight
PRF-3 Logo grid
Client or partner wall. Falls back to wordmarks with no image.
Capabilities
What we cover
PRF-4 grouped chips
Capabilities, tech, or industries as grouped chips.
The team
Who you will work with
PRF-5 people grid
Portraits optional: without one it renders initials.
Questions
What people usually ask First question? The answer, in one or two sentences.
Second question? The answer, in one or two sentences.
Third question? The answer, in one or two sentences.
Fourth question? The answer, in one or two sentences.
PRF-6 objections
FAQ and objection handling. Two columns fit six items.
END-1 closing ask
Call to action left, contact details ruled off right.
Thank you
Thank you An optional closing line.
Your company
END-2 thank you
Deliberately near-empty. Let the room talk.