Campaigns
Diwali launch preview
P0 · MVPCM-221 · Skyline One · Sent 28 Oct 2026, 10:00 · Hot investors · Mumbai
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- Email writer
- Subject A/B ideas
- Send-time optimisation
- Segment builder
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Delivered
98.7%
12,312 inboxes
Open rate
46.2%
+9.4 pts vs average
Click rate
8.9%
1,096 clicks
Click to open
19.3%
Industry 14%
Unsubscribed
0.12%
15 contacts
What worked: the personalised subject and the site-visit button
Subject B won by 6.3 pts. 47% of clicks went to "Book a site visit". 6,624 people did not open: a resend with subject B on Sunday 19:00 would likely add about 900 opens.
Funnel
From send to booked deal, 7 days after sending · bar length on a square-root scale
- Sent12,480100.0%
- Delivered12,31298.7%98.7% of previous
- Opened5,68845.6%46.2% of previous
- Clicked1,0968.8%19.3% of previous
- Lead in ZetCRM14213.0% of previous
- Deal created1812.7% of previous
Subject A/B test
20% / 20%, then 60%A43.1%
Skyline One: first look before Diwali
B
Winner49.4%
{{first_name}}, your Diwali preview of Skyline One
Winner picked on open rate after 4 h, 99% confidence.
Click map
Share of clicksSkyline Realty
46.7%
26.1%
15%
8.4%
3.8%
By device
68%
on mobile
Mobile68%
Desktop27%
Tablet5%
Opens over time
First 24 h · peak at 11:00Top locations
Mumbai
42%
Pune
14%
Bengaluru
12%
Dubai
9%
Other
23%
Email clients
Gmail (app)
51%
Apple Mail
21%
Gmail (web)
14%
Outlook
9%
Other
5%
Top links
1,096 clicks · UTM tagged| Link | Clicks | Unique | Share |
|---|---|---|---|
Book a site visit (button)
skylinerealty.in/skyline-one/book-visit | 512 | 448 | 46.7% |
3BHK floor plans (listing)
skylinerealty.in/skyline-one/floor-plans | 286 | 241 | 26.1% |
Diwali price sheet
skylinerealty.in/skyline-one/pricing | 164 | 150 | 15% |
Interior package (ZetSales product)
skylinerealty.in/interiors/premium | 92 | 81 | 8.4% |
WhatsApp the team
wa.me/91982004478 | 42 | 40 | 3.8% |
Leads created in ZetCRM
All 142 leads| Lead | Score | What they did | Owner | Deal |
|---|---|---|---|---|
| Ananya Rao L-1042 · Bengaluru | 94 | Booked site visit | Diya Nair | D-318 · ₹1.85 Cr |
| Rahul Verma L-1035 · Mumbai | 86 | Opened price sheet 3x | Aarav Mehta | D-319 · ₹1.58 Cr |
| Karthik Subramanian L-1033 · Chennai | 77 | Clicked floor plans | Rohan Kapoor | Not yet |
| Arjun Malhotra L-1039 · Delhi | 72 | WhatsApp click | Rohan Kapoor | Not yet |
| Vikram Shetty L-1041 · Mangaluru | 88 | Booked site visit | Rohan Kapoor | D-321 · ₹92 L |
Revenue attributed
₹1.41 Cr
Booked from 2 orders in ZetSales
Return on spend142x
AttributionLast click, 30 days