Industry templates
P0 · MVPThe starting setup for each industry: pipelines, stages, fields and lead sources. A company starts from its template and can change anything later.
Record types & labels Mixed
Choose which core records companies on this template use, and what they are called in the sidebar, search and page titles.
Why Real Estate is set up this way: Most buyers are individuals or families. Accounts group joint buyers (spouse, parents) and corporate leasing clients as households.
| Record | In use | Singular | Plural | Company can change |
|---|---|---|---|---|
Leads leads | Always | |||
Contacts contacts | Always | |||
Accounts accounts | ||||
Deals deals | Always |
Turned-off records disappear from the sidebar, search and reports. Data is kept and comes back if you turn them on again.
Record types & labels B2B
Choose which core records companies on this template use, and what they are called in the sidebar, search and page titles.
Why SaaS / IT is set up this way: You sell to companies with buying committees, so accounts are central.
| Record | In use | Singular | Plural | Company can change |
|---|---|---|---|---|
Leads leads | Always | |||
Contacts contacts | Always | |||
Accounts accounts | ||||
Deals deals | Always |
Turned-off records disappear from the sidebar, search and reports. Data is kept and comes back if you turn them on again.
Record types & labels Mixed
Choose which core records companies on this template use, and what they are called in the sidebar, search and page titles.
Why Automotive is set up this way: Showroom buyers are individuals. Accounts are used for fleet and corporate customers only.
| Record | In use | Singular | Plural | Company can change |
|---|---|---|---|---|
Leads leads | Always | |||
Contacts contacts | Always | |||
Accounts accounts | ||||
Deals deals | Always |
Turned-off records disappear from the sidebar, search and reports. Data is kept and comes back if you turn them on again.
Record types & labels B2B
Choose which core records companies on this template use, and what they are called in the sidebar, search and page titles.
Why Healthcare is set up this way: You sell to hospitals, clinics and labs, so accounts are care facilities.
| Record | In use | Singular | Plural | Company can change |
|---|---|---|---|---|
Leads leads | Always | |||
Contacts contacts | Always | |||
Accounts accounts | ||||
Deals deals | Always |
Turned-off records disappear from the sidebar, search and reports. Data is kept and comes back if you turn them on again.
Record types & labels B2B
Choose which core records companies on this template use, and what they are called in the sidebar, search and page titles.
Why Agencies is set up this way: Accounts are the brands you work for, called clients.
| Record | In use | Singular | Plural | Company can change |
|---|---|---|---|---|
Leads leads | Always | |||
Contacts contacts | Always | |||
Accounts accounts | ||||
Deals deals | Always |
Turned-off records disappear from the sidebar, search and reports. Data is kept and comes back if you turn them on again.
Record types & labels B2B
Choose which core records companies on this template use, and what they are called in the sidebar, search and page titles.
Why Manufacturing is set up this way: Distributors, dealers and OEMs are accounts with several contacts each.
| Record | In use | Singular | Plural | Company can change |
|---|---|---|---|---|
Leads leads | Always | |||
Contacts contacts | Always | |||
Accounts accounts | ||||
Deals deals | Always |
Turned-off records disappear from the sidebar, search and reports. Data is kept and comes back if you turn them on again.